About us
Back when we started, grownish was called Growing Basics. Our motto was “Start with Naturals, Not Chemicals.” And our mission to this day has not changed. We Were Uninspired by traditional deodorant. So We Created Something better!
Too often, parents are stuck in the deodorant aisle choosing between harsh adult formulas and… well, nothing. When my daughter started experiencing body odor at six years old, I found nothing made for kids. So I stopped looking—and started building.
More than a decade on, we’ve attracted our share of imitators, but no one has been able to match that touch of true originality -creating a formula that reflects the balance needed for our audience is unparalleled. And we continue to listen to our customers to help make it easier for families to make better personal care choices.
Aveena Oat
Coconut Extract
The Natural Start™ means we keep it clean—literally. Our deodorants are made with thoughtfully crafted ingredients that are 100% natural and completely safe for pre-teens, teens, and adults.
We’re aluminum-free, paraben-free, and baking soda-free, and always gentle on sensitive skin. No junk. No harsh stuff. Just naturally effective odor protection made for growing bodies.
We’ve done the work, so you can give’em a clean natural start.
Mango Butter
Rosemary Extract
ArrowRoot Extract
Bees Wax
Shea Butter
