About us

Back when we started, grownish was called Growing Basics. Our motto was “Start with Naturals, Not Chemicals.” And our mission to this day has not changed. We Were Uninspired by traditional deodorant. So We Created Something better!

Too often, parents are stuck in the deodorant aisle choosing between harsh adult formulas and… well, nothing. When my daughter started experiencing body odor at six years old, I found nothing made for kids. So I stopped looking—and started building.

More than a decade on, we’ve attracted our share of imitators, but no one has been able to match that touch of true originality -creating a formula that reflects the balance needed for our audience is unparalleled. And we continue to listen to our customers to help make it easier for families to make better personal care choices.

Ify Okoh

CEO / FOUNDER

Aveena Oat
Coconut Extract

REAL INGREDIENTS THAT YOU CAN CAN RECOGNIZE.

The Natural Start™ means we keep it clean—literally. Our deodorants are made with thoughtfully crafted ingredients that are 100% natural and completely safe for pre-teens, teens, and adults.

We’re aluminum-free, paraben-free, and baking soda-free, and always gentle on sensitive skin. No junk. No harsh stuff. Just naturally effective odor protection made for growing bodies.

We’ve done the work, so you can give’em a clean natural start.

Mango Butter
Rosemary Extract
ArrowRoot Extract
Bees Wax
Shea Butter

Kid inspired• parent approved

Grownish deodorants were not just crafted with kids in mind, they were crafted with Kids. We asked kids what they wanted, and they told us: cool scents that make them feel fresh and something that's easy to use. A brand that builds confidence, not shame. So that’s what we built: a product parents feel good about buying, and kids feel proud to use.

From playgrounds to classrooms, soccer fields to sleepovers, Grownish helps kids stay fresh. Inspired by the confidence that comes from feeling clean, and driven by a desire to give kids their own place in the hygiene world, we created the first deodorant made just for growing bodies.

We Make It Our Mission to Up lift and Empower Kids.

At Grownish, we believe hygiene is more than a habit—it’s a foundation for confidence,focus, and inclusion. That’s why we partner with schools to educate, equip, and empowerkids with thetools theyneed to feel fresh, clean, and confident every day.

Our commitment goes beyond a product—we’re creating access, awareness, and early hygiene education that helps kids show up as their best selves in and out of the classroom. Because confidence starts early—and so should support.

Educational Initiative