We Were
un-inspired
by traditional deodorant
CREATING THE WORLD'S BEST NATURAL DEODORANT
Our passion for changing the way families use personal care is truly personal.
grownish was born out of the need to provide a solution to a personal problem. It all started with deodorant. When Jessica, the daughter of our founder developed under-arm odor at the age of 8. With no idea that pits could get that stinky at an early age, set out to find something suitable. She found no deodorant on the market that catered to growing kids, or one that didn’t involve so many chemicals like Aluminum, Paraben, Tricolsan, Talc, Propylene Glycol, Phthalates, and other questionable ingredients that her precious body didn’t need.
We set off to build an experiential brand, inspired by fruit scents and high-quality ingredients,
Back when we started, grownish was called Growing Basics. Our motto was “Start with Naturals, Not Chemicals.” And our mission to this day has not changed. We continue to put our heart into providing our customers with high-quality personal care products that work as well as you’d intend them to.
grownish Launched in 2019 and is one of the leading premium Natural Kids Deodorant on the market. Delivering optimal hygiene products for households with young people who are ready for it. Not only have we developed a product that parents love, but we have worked to make our products one that conjures up friendly sensory experiences.
THE ART
& SCIENCE
IFy is the Principal Scent Artist and the brain behind grownish deodorant brand. IFy sought to introduce soulful scents that are calm, but enliven the senses, subtle, yet celebrates confidence and joy.
Creating a great-smelling natural deodorant was both an art and a science. Our magic touch is a collaboration of creativity and countless hours of research and development, testings to put together a line of products that works well for both adolescents and adults.
INSPIRED BY LIFE . POWERED BY CREATIVITY
We Handcrafted truly natural skincare products to liven up your day!
FEWER IS BETTER
Our high-performance deodorants pack a punch. Formulated using real ingredients derived from nature for purity and efficacy.
We stripped away all the unnecessary ingredients and chemicals, and maximized hard-working, science-backed plant-derived ingredients to ensure your deodorant comes out the way you'd intend it to.
OUR VALUES
QUALITY | LEADERSHIP | SELF-ESTEEM | COMMUNITY
We believe access to quality personal care products should be available to everyone, no matter your age.
grown:ish exists to get good natural skincare products into the hands of people of all ages, and even more importantly, to equip parents with the knowledge they need to help with self care & self esteem - so they can raise self confident, and healthier families.
Here's information you can access through our FREE E-BOOK
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