Our
Story
We are on a mission to give families a natural start in the deodorant arena
"WE"LL NEVER OUT GROW CLEAN INGREDIENTS"...
MAKE IT A NATURAL START
ABOUT US
Back when we started, grownish was called Growing Basics. Our motto was “Start with Naturals, Not Chemicals.” Because we choose not to out-grow what is natural. And our mission to this day has not changed. We continue to put our heart into providing our customers with high-quality personal care products that work as well as you’d intend them to.
grownish Launched in 2019 and is one of the leading premium Natural Kids Deodorant on the market. Delivering optimal hygiene for households with growing kids. Not only have we developed a product that parents love, but we have worked to make our Deodorant one that kids love to use.
OUR STORY
Our passion for changing the way families use personal care is truly personal.
It all started with deodorant. When Jessica, the daughter of our founder developed under-arm odor at the age of 6 with no idea that pits could get stinky that early (being her first child), and not wanting to use traditional antiperspirant deodorant, she found no deodorant on the market that catered to growing kids, or one that didn’t involve some chemical like Aluminum, Paraben, Triclosan, Talc, Propylene Glycol, Phthalates, and other uncertain ingredients. Looking for a healthier, cleaner alternative for the growing family, she decided to create her own.
We put together a line of Kids deodorant products that are naturally derived, skin-friendly, and targeted to combat their *ahem* unique body odors.
“With much R & D and testings, we’ve developed a deodorant line of products that’s kind to adolescents, teens, and beyond. That’s why grownish was born.
OUR VALUES
QUALITY | LEADERSHIP | SELF-ESTEEM | COMMUNITY
We believe access to quality personal care products should be available to everyone, no matter your age.
With this vision in mind, we sought the advise of experts, including the opinions of parents and pediatrician. With much research, testings, a team was selected and we began developing a natural Kids Deodorant product for pre-teens and beyond. We are truly passionate and committed to offering families a natural start, so we appreciate your support!